Social Marketing
Filed under Adoption Procedures, Adoptive Families, Beginning the Process, Birth Parents, Matching by Elizabeth Ehlen
A Gift of Hope Adoptions is always trying to keep up with the latest trends and techniques in social media and marketing while still protecting the privacy of our clients. It can be a fine line, as particularly for adoptive parents exposure to potential birth parents is crucial but it must be countered with protection of personal information that could be used for identity theft or adoption scammers. At AGOHA we strive to both protect our clients (birth and adoptive families) as well as make sure they get the maximum possible exposure to make that match. We have a Facebook group which is closed – meaning you have to be approved by the administrator and can be removed for inappropriate comments, behavior, pictures, etc. – and a Facebook page, which anyone can "Like" or follow. The group is more support for current clients and information for prospective clients, as well as a place to brag about your children, while the page is general adoption information and links to current adoption media. AGOHA also has a Twitter account – follow us @GiftofHopeAdopt – and a YouTube Channel as well as a new e-newsletter. Having your agency market you can be helpful for adoptive parents and birth parents as you can have your agency be the contact and filter for you and only present situations that would match your preferences. This works not only for adoptive parents but for birth parents as well – have your agency screen adoptive families for you and only show you the ones that meet your preferences. If you are looking for potential adoptive parents or just more information about adoption feel free to fill out our Birth Parents Contact form and we can email you an application and/or profiles that meet your qualifications, or send them by postal mail also.
